General Mills Case study

To: Mr. James Bell, CEO Operations Manager Date: declination 14, 2006 Subject: patience Analysis EXECUTIVE SUMMARY In 1989, the General Mills management aggroup became aware of working out opport whole of measurementies in todays environment of globalization. The stagnation in the cereal market in the join States postulate the company to expand into new global markets. The philosophical corpse of diversification had for the most part been a success resulting in the expansion into five misrelated industrial areas. Historically the companies efforts to divert into some areas outside the food area are of concern. These uncorrelated areas of growth urinate been un palmy. The resulting financial losses were an impetus of touch on and concern to the shareholders and brought forth Wall Street skepticism. It is my opinion that the strategic planning process is flawed. Corporate strategy is and must be the overall managerial game plan for a transfer company; it extends companywide, an umbrella over all a modify companys group of business. The crafting of corporate strategy for a diversified company involves four kinds of initiatives and it is evident that these initiatives are thriving in related industries since these market related acquisitions reserve resulted in a net profit increase.

Management must be aware that the overall province of corporate strategy is the responsibility of all corporate managers. Senior corporate executives normally have lead responsibility for devising corporate strategy and for choosing among whatsoever recommended actions bubble up fro m lower level managers. Key unit heads may a! lso be influential, especially in strategic decisions affecting the businesses they head. Major decisions are usually reviewed and approved by the companys board of directors. This portion of strategy cookery is on track. The losses incurred are in my opinion a two prong problem. The first, upon reviewing the failures of diversification and acquisition it is apparent that...If you want to tally down a full essay, order it on our website: OrderCustomPaper.com

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