Groupon Social Matrix

Because of the Groupons services and ideal consumer profile, countries to compare were selected establish on several criteria. We decided to take three regions Latin America, nuclear number 63 and Asia-Pacific and select five countries in each(prenominal) of those three areas. This gave us a breakdown of many varied cultures and economic situations to treasure where Groupon would be most successful. Each of the countries was selected stalkd on our catamenia knowledge of their economies or expanding economies, along with the popularity of the country as a destination, activities the country is known for and the tourism base in the country. The fifteen countries selected were Brazil, Costa Rica, cayenne pepper, Argentina and Mexico in Latin America; china, India, Japan, Australia and reciprocal ohm Korea in the Asia-Pacific region; and France, joined Kingdom, Italy, Sweden and Spain in Europe. Out of those fifteen countries our top three were fall in Kingdom, Chile and Japa n. Demographic Literacy Rate All except one of the countries canvass used the same definition in determining a literacy rate and that is the percent bring on along of the race age 15 and everyplace that can read and write. The United Kingdom, on the other hand, uses a definition of age 15 and over has completed five or more years of learning (CIA, n.d.

) Many of the countries selected encounter high literacy rates, 95% or higher, which is not surprising because the countries were selected based on their developed prudence or level of current development in their economy. Of the 15 count ries, 11 of them have literacy rates of 95% ! or higher, which would necessitate them seductive for Groupon. These countries are Costa Rica, Chili, Argentina, Japan, Australia, France, England (United Kingdom), Italy, Sweden and Spain. The other four countries, Brazil, Mexico, China and India, have lower literacy rates, which make the less attractive. By comparison, the United States has a literacy rate of 99%. Because the literacy rate could have an impact...If you deprivation to get a full essay, order it on our website: OrderCustomPaper.com

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