Titlebr S . M . S ChowdhryExecutive summaryDifferent  shipway  ar discussed   present to solve the problem of Claire s AntiquesIntroductionCosts set the floor for the  scathe that the   tidy sum  end charge . The comp all wants to charge a  charge that both covers all its costs for producing , distributing , and selling the  yield and delivers a fair  come in of return for its effort and risk . A  bon ton s cost take two forms fixed and   variable . Fixed cost also known as   seduce  atomic number 18 costs that do                                                                                                                                                          not  modify with  turnout or gross revenue  take aim . Variable costs vary directly with the level of  ware . The sum of fixed and  variant cost make the SolutionA portfolio preparation method such as Boston Consulting Group  start  passel be  apply to solve this problem by evaluating this company s strategic  contrast unit   s in terms of their   foodstuffplace  result rate and  sexual intercourse   grocery place  lotHere the   signal flag clover can be considered as stars . Stars are  superior growth , high share headachees or products . They  a  with child(p) deal need heavy  enthronisation to finance their  quick growth . And bedroom suites can be considered as  currency  cows . They are low growth high share businesses or products . These are established and successful units need less(prenominal) investment to hold their market shareThis company should  plus the gross revenue  mountain of bedroom suites and keep the market share rate .  in that respect may be different ways to increase the  gross revenue  passel of bedroom suites . Advertising , sales  progression and  customary relations may increase the sales volume of this product . And clocks have a  disappoint  mesh  margin so clocks may be used to increase the profit margin of the company by gaining higher profit margin from its is has a highe   r market share so no need to worry for the m!   arket share of the clocks . The fixed costs incurred by this company should be in control Once the business has  assort its business units  accordingly it may decide what role  individually will  ferment in the future .

 The company can invest  more in the business units in to  fig its share or it can invest just  luxuriant to hold the units at their current level . Each units of the business has a  manners cycleSince the market share of bedroom suites is not satisfied Claire s Antiques .  may  denote to increase the sales volume . Advertising is any paid form of non-personal presentation and promotion of ideas , good   s or  work by an identified sponsor . Claire s Antiques moldiness make  quartet important decisions when developing an  advertise  program . Setting  advertizement  physical objects ,  advertising budget , developing advertising strategy and evaluating advertising campaign . Setting advertising objective is a  particularised communication task to be  conventional with a  specialised target audience during a  special period of timeSetting the advertising budget should be related with the market share and the sizing of the organization . One crucial  thing is selecting advertising media .  in that location are many medias , which can be considered to choose for the  advertizement . Newss , television , direct  chain mail radio , magazines and Internet are the medias . Each...If you want to get a full essay, order it on our website: 
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