Harley davidson analysis Essay -- essays research papers

1. COMPANY OVERVIEWHarley Davidson Inc. was found in 1903 by William S. Harley and Davidson brothers- Walter and Arthur. Since then the connection has produced the most recognized motorcycles in the world. The company has been named to Fortunes list of 100 Best Companies to work for. The company has also been stratified 3 in automotive quality behind Rolls-Royce and Mercedes Benz by Harris Interactive, a general market research and consulting firm. Harley-Davidson, Inc. is the p bent company for the group of companies viz. Harley-Davidson Motor Company, Buell Motorcycle Company and Harley-Davidson Financial Services. Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and gos a complete account of motorcycle parts, accessories, apparel, and everyday merchandise. Buell Motorcycle Company produces sport motorcycles. Harley-Davidson Financial Services provides wholesale and sell financing and insurance programs to Harley-Davidson dealers and customers.&61553Jeffrey L. Bleustein is chairman of the board and CEO of Harley Davidson Inc..&61553There are more than 1,300 Harley-Davidson dealerships in 48 countries worldwide.&61553The company has employed 8,000 people worldwide and the corporate headquarters located in Milwaukee, Wis eastern hemisphere Toy and Tomawauk, Wis York Pa and Kansas City, Mo. Other key business operations are located in Chicago, III. Franklin, Wis. Talladega, Ala Highland Heights, Ohio Ann Arbor, Mich. Carson City, Nev. and Plano, Tex.&61553Harley-Davidson maintains operation in strategic international markets throughout Europe, and in Brazil and Japan to support its worldwide dealer and distributor network. stemma of revenues for Harley Davidson -Selling motorcycles-Harley Davidson financial service-Parts and accessories2. VISION, MISSION AND GOALSVisionTo dedicate, to learn value and strengthen the brand, Harley-Davidson deliver products and deliver the services that fulfill dreams. guardianshipTo fulfill dreams through the experiences of motorcycling by providing motorcycles and to the general public an expanding line of motorcycles... ...buyers (increased from 2% total sales before adopting to 9% in 2003). The company found that woman more likely to purchase after taking training course&61553Financial service to make it more low-costOperationsThe companys expansion plan of its York and Pennsylvania expects to forgo the company to increase production to 400,000 units by 2007.Distribution&61553Through dealerships&61553Showrooms offer a large assortment of clothing items and accessories in addition to juvenile motorcycles&61553Dealers are responsible for operating showrooms, stock parts and accessories.&61553161 dealers in Japan.&6155350 dealers and 3 distributors in Australia and New Zealand.&615537 dealers in South East Asian and East market.Infrastructure&61553Public listed company&61553Quality remains&61553Strategy & planning are not cle ar